simulations
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People · Markets · Twins

Simulate
anyone.

Test ideas with simulated people. Explore buying intent, compare messages and understand what different audiences think.

01
Audiences & surveys

Build a balanced panel of simulated people once, then run multi-question surveys on it in a minute.

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02
A/B tests & twins

Show two versions to matched halves of a panel. Save anyone as a twin and keep the conversation going.

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Traditional surveysimulations
Time to first answer2–6 weeksAbout a minute
Cost per respondent$5–$50Cents
Follow-up questionsNew surveyAsk them directly
A/B test a messageSeparate fieldingBuilt in
Re-ask the same peoplePanel churnSame panel, forever
Run your first study →
Population simulation

A synthetic country,
on demand.

12,000 agents across five regions, four age bands and three income brackets. Pick a question, then change the world around them and watch the answer move.

Would you vote for a candidate promising a national four-day work week?
67%
Illustrative example
How would this move if…
By age
18–2995%
30–4488%
45–6467%
65+29%
By income
Under $50K65%
$50K–$120K68%
Over $120K70%
By region
Northeast66%
South60%
Midwest70%
Mountain65%
Pacific75%
Digital twins

Ask a person who
doesn't exist.

Each twin is a model of a specific kind of person, with a life, a budget and a history. Ask them anything and they answer in their own voice. Then multiply one into a thousand like them.

M
Maria, 34
ER nurse · Phoenix, AZ

Two kids, works night shifts, rents, watches every dollar, distrusts big promises.

Waiting for a question.

D
Dev, 27
Software engineer · Austin, TX

Single, early adopter, invests in index funds, works remote, very online.

Waiting for a question.

L
Linda, 61
Retired teacher · Columbus, OH

Widowed homeowner, church volunteer, cautious with change, follows local news.

Waiting for a question.

J
Jamal, 45
Owns a trucking company · Atlanta, GA

Twelve employees, married, worries about fuel, rates and regulation.

Waiting for a question.